First virtual Saudi National Day celebrations is set to be held in the Metaverse

A virtual celebration for the National Day of Saudi Arabia will be held on a Metaverse platform for the first time ever. The online festivities will consist of a computer-generated museum that will showcase the heritage of Saudi from different regions of the Kingdom. Notably, the players can purchase non-fungible token (NFT) outfits for their virtual avatars that have been modeled after traditional Saudi attire from different regions.

Anyone who is taking part can furthermore collect a ‘Proof of Attendance Protocol’ (POAP). This is a digital badge that proves that they indeed attended the event. The event will take place from September 22 to 24 on the Decentraland Metaverse platform, with September 23 being the national day. The event is arranged by the marketing agency, The Bold Group in collaboration with the King Abdulaziz Foundation for Research and Partnership (Darah).

Ziad AbuRjaily, the Creative Technology Director at the Bold Experience Unit said in a statement that disruptive technologies such as the metaverse are the future. According to him, at The Bold Group, they are aiming to become a key player in that evolution. He also said that the idea of ushering the Saudi National Day, a historically traditional celebration, into the new era of technology was inspired by the challenge of assembling people from across the Kingdom’s 13 different regions to celebrate Saudi Arabia in one virtual space.

The Co-Founder and Chief Executive Officer of The Bold Group,Abeer Alessa added that they are activating the metaverse in an impactful way by paying homage to Saudi National Day. When asked about this topic, he also added that by merging their past with the future, they are honoring the storied history of the Kingdom, preserving their heritage and displaying it with dignity for people to engage in the new digital realm.

Decentraland is a Metaverse platform which has been built on the Ethereum blockchain technology. It permits users to buy virtual plots of land and trade virtual currency while playing various games. Ownership of the land and other NFTs are tracked on the public Ethereum ledger.

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