In developing the virtual office in the metaverse, digitalfarm and meta-farm are collaborating with UAE’s Fomo Lab Abu Dhabi-based social media marketing agency digitalfarm has revealed its aims to open a virtual office in the metaverse as part of its recently founded NFT and blockchain wing, meta-farm.
The firm, which debuted in the year 2016 has announced the launch of meta-farm in November 2021. Meta-farm is a future-focused meta-service consultancy that helps brands harness the power of Web3 through creative and innovative digital solutions. For six years, the agency has been based in Yas Marina and has since grown to three offices in the UAE with a staff of over 85.
The firm’s founder and managing director, Thomas Dillon, said that in digitalfarm’s client relationships and operations, location has always played an integral and unbelievable strategic part. With this philosophy in mind, they want to be one of the first creative, social, and digital agencies that are willing to offer future-focused services within the virtual environment. He also mentioned that they are very excited to begin this journey as pioneers in a new and speedily developing advertising landscape. Meta-farm recently established its own private NFT initiative called the Crypto Falcon Club, which aims to foster a community through art, utility, and purpose. The project will feature a collection of 5,000 custom-designed 3D falcons, inspired by the national symbol of the UAE.
Virtual Office in the metaverse
For developing the virtual office in the metaverse, digitalfarm and meta-farm are creating a collaboration with Fomo Lab: one of the major intellectual property specialists that protects and guides brands as they join the NFT and metaverse Space to be a part of the Web3.0 revolution. Fomo Lab’s mission statement is “Bringing NFTs to the masses”, and they do so by lowering the barrier to entry by bringing to market a full suite DeFi ecosystem including The Avenue, FomoVERSE, FomoLAUNCH pad, FomoSTAKE dApp , FomoVOTE, and many other products.
The Fomo Lab product ecosystem has been created by a team of NFT maximalists who have a wealth of knowledge in industries and disciplines such as NFT, Wealth Management, E-Commerce, Traditional Investment & Start-ups, Cryptocurrency Management, marketing, programming, and business. administration, international relations, and many other areas to build a revolutionary platform that will transform the Web3 Space. Fomo Lab’s first foray into the space saw its collaboration with Tyson Fury, manufacturing the platform as selling boxing’s most expensive NFT for over $987,000.
In 1 year, Fomo Lab has been operating, the project has also collaborated and partnered with the likes of Mark Cavendish, Pvlace of808 Mafia, Bare Knuckle Fighting Championship, along with tier 1 brands like Banijay, Middle East Film and Comic con (MEFCC ), Roland Berger, and many associations (yet to be revealed). Fomo Lab ensures that brands entering the space are given the necessary support, protection, and safety.
The fomoverse: A high-fidelity metaverse world, built with Unreal Engine 5 and NVIDIA Omniverse, will offer an exciting VR world with real-world opportunities where people can hang out with friends, work in digital economies, visit areas that otherwise would be inconceivable or nonexistent, and buying products and services like NFTs and digital assets with unique utility within the broader metaverse.